Peregrine Wood Products is a local custom pallet and crate provider. Their team determined particular colors, type styles, and icon material before approaching my agency for a brand identity. This way I was more able to demonstrate options with subtleties within their vision.
The logo’s icon contains a subtle nod to their namesake, evoking speed and precision in a simple, modern stamp. Combined with classic, clean type, flexible arrangements of the logo fit in any space—a square truck door or a long pallet plank.
The more natural color palette evokes warmth and authenticity, demonstrated by their personalized customer service and bespoke pallet solutions. It is also bold, bright, and basic, demonstrating their vision for a sustainable future of logistics.
The website is entirely flat, with interlocking blocks, flush edges, and only the brand’s primary colors, for a professional but friendly, modern and clean experience.